Generative AI · Furniture & Real estate

Your furniture, already in your customers' homes.

IMRSIVO builds virtual showrooms and AI room planners that turn visitors into buyers.

3–6×more time spent than on a classic website
+40 %conversion rate thanks to visualisation
−60 %product returns on average
2–3 monthsto reach return on investment

The generative AI specialist for furniture and real estate.

Your customers buy a sofa, an apartment, a mood. They need to see themselves in it before deciding. IMRSIVO brings two tools together: 360° virtual showrooms to tour your spaces, and an AI room planner that places your real products in your customers' rooms.

01 · IMRSIVO Web

A showroom open 24/7, visited from the sofa.

Classic websites are flat and linear. An immersive tour holds attention, builds an emotional connection and sticks in memory. Visitors explore, click and picture themselves there.

Classic website

  • Static content, flat pages
  • Linear navigation
  • No sense of space

High bounce · low engagement

IMRSIVO immersive showroom

  • Interactive 360° navigation, product hotspots
  • AI-generated content, endlessly adaptable
  • View analytics per space

3–6× engagement · strong recall

  1. Step 1

    Upload your panoramas

    Drag and drop your equirectangular 360° images.

  2. Step 2

    Link your spaces

    Add hotspots to build a path and showcase products.

  3. Step 3

    Publish and share

    Share a public link or embed the tour on your site.

Try free for 14 days See a demo No credit card · Studio €29/mo · Agency €49/mo
02 · IMRSIVO Mobilia

Your catalogue deserves better than a cut-out photo.

The AI room planner lives inside your site, under your brand. Customers photograph their room, pick your products and get a realistic render where every piece links to its product page.

The Mobilia AI room planner built into a furniture e-commerce site: a room furnished by AI next to the shop's catalogue
The Mobilia generator built into a furniture retailer's website: the room on the left, the catalogue on the right.
  1. Step 1

    The customer uploads their room

    A photo of their living room, bedroom or any space to furnish.

  2. Step 2

    They compose with your products

    Furniture, colours and variants from your catalogue, at true proportions.

  3. Step 3

    AI creates the scene

    A realistic render where each product opens its page on your site.

Reveal purchase intent

Products placed in a room say more than a page view: styles, pairings, variants.

Remove hesitation

Visitors picture real dimensions and compare options.

Follow up with context

With consent, retrieve a customer's renders to pick up the conversation.

Steer your range

Most-placed products, winning pairings, generator usage.

One script forShopifyWooCommercePrestaShopMagentoCustom site
Start the 14-day trial See a demo 5 products and 10 generations included · from €149/mo excl. VAT

Two industries. One question: “Can I see myself here?”

We focus our AI on businesses where buying decisions depend on picturing a space.

Manufacturers · retailers · e-shops

Furniture & design

Bring your collections into your customers' projects and measure what draws them in.

Room planner on product pagesMobilia
Virtual showroom of the collectionWeb
AI-generated packshots and scenesAI
Seasonal social contentAI
Developers · agencies · architects

Real estate

Sell a property's potential, even empty, even before it's built.

360° virtual property toursWeb
AI virtual home stagingMobilia
Interactive 3D floor plansWeb

Also for hospitality (room tours) and museums & exhibitions (immersive journeys).

Partnership

IMRSIVO & Agence PISE

IMRSIVO partners with Agence PISE to bring AI technologies to the interior design and furnishing industry.

Representing European furniture and lighting manufacturers since 2013, the agency supports architects, interior designers and specifiers on hospitality, office and outdoor projects.

Discover Agence PISE

Already live with the agency

  • Virtual tours of the Johanson Design and Nardi stands at Salone del Mobile 2025Web
  • System 180 virtual showroomWeb
  • Room planner built into the agency's websiteMobilia

Generative AI powering your visual production.

Fewer photo shoots, more content. IMRSIVO automates visual creation and connects to your tools: e-commerce, PIM, CRM and analytics.

3-seat sofa, studio, soft light

AI packshots

Professional product visuals, no photo studio.

Paris loft, oak floor, late afternoon

Spaces from a prompt

Describe a mood, get a complete immersive space.

Instagram carousel · 5 visuals

Automated content

Carousels, videos and posts ready to publish.

variations: Christmas, terrace, Scandinavian

Endless variations

One space adapted to each campaign, season or audience.

Frequently asked questions

Do I need existing 3D files?

No. Our AI generates visuals from simple product photos. If you already have 3D files, we import and optimise them.

How long does setup take?

A first immersive space can be created in a few hours. Full catalogue integration takes 2 to 4 weeks.

Does the generator work with my e-shop?

Yes: Shopify, WooCommerce, PrestaShop, Magento or a custom site, via a simple script. Your catalogue imports as CSV.

Which devices are supported?

All modern browsers on desktop, tablet and mobile, with no app to download. Tours are VR-compatible.

What ROI can I expect?

Clients see on average +40% conversion and −60% product returns. ROI is usually reached in 2 to 3 months.

Show them. They'll see themselves there.

30 minutes to see both solutions applied to your catalogue or properties.

Pick a time slot